Before … during … and after the Swallows Day Parade

The Mercado Food & Family Fun is open from 9 A.M. until 5 P.M.
Location: Historic Town Center (HTC) Park in downtown San Juan Capistrano
(on El Camino Real, just off Ortega Hwy)

The Mercado Street Faire is a fun event just off the main Parade route where the whole family can go to eat, dance, play, and shop. It is THE place to be after the parade! Listen and dance to the music of a traditional country music band. Grab a bite to eat and enjoy the band! We have family entertainment and a kid’s play zone in the Historic Town Center Park. The awards for many of the parade entrants take place after the Parade at the stage at HTC Park.

See the online Mercado Booth Information document (link below) for information about participating in this year’s Swallows Day Mercado Street Faire. Please fill out the Vendor Application if you would like to participate. We accept a wide variety of merchants including western wear, boots, hats, jewelry, accessories, home décor, toys, food, games, etc!

Note: vendors who have a deposit on file with the Fiesta Association and who do not apply by the application deadline will have their deposit returned.

Vendor Registration is open for the Mercado Street Faire on Swallows Day which will be held on Saturday, March 25th, 2023 in San Juan Capistrano!

This is an annual country western festival full of merchandise, music, beer and wine, kids activities and more!

If you are a new vendor, please note that we typically accept vendors that sell merchandise including jewelry, clothing, art, hats, food, kids activities, etc.

Mercado Vendor Application: HERE

If you have any questions please contact: Michelle Erca –

Pre-registration emails have been sent to existing vendors with Mercado application information.

Swallows Day Mercado: Saturday, March 25, 2023

Take the train to San Juan Capistrano on Swallows Day

Note: The Swallows Day Mercado Street Faire is a Rain or Shine Event